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What special offer works best?
I’m often asked what type of special offer works best for dental practice marketing? The first thing I want to say is that I’m not a fan of special offers, I prefer to use relationship based marketing...
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What Seems to Be Working Best to Attract New Patients at the Moment?
Working with many dental practices throughout the UK helping them reach the local people is a great privilege of mine, we are finding we are able to distribute our dental health message far and wide...
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How to Sell Your Services – REALLY?
I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it...
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Create, Curate, Syndicate and Aggregate – The Rules of Online Marketing
Image courtesy of tiramisustudio at FreeDigitalPhotos.net It’s funny how these things turn out sometimes, I was at a dentistry shown last year having a very interesting discussion with a colleague that...
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Imagine you were a patient visiting your website, is this what you would think?
Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more...
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Backwards Marketing – Buying NOT Selling!
[WARNING: This is a long post with a lot of actionable content] We all hate being sold to, that’s a given, the problem is that marketing can often seem like just a selling avenue. It’s not, and it...
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[VIDEO] Attracting traffic to your dental practice website – Part 2
I’ve just completed the monthly dental marketing club live stream on Facebook, this month we looked at the 2nd part of search optimisation and getting your dental practice website found. The video is...
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